胡歌直播首秀上热搜电影宣发迎来新模式
时间:2019-12-05 15:01:47阅读:78140次来源:酷客影院 - 吹哨人正片
- 别名:TheWhistleblower
- 状态:正片
- 类型:犯罪 剧情
- 主演:雷佳音 汤唯 齐溪 吴彦姝 杨立新 王策 邢岷山 陈创
- 年代:2019 / 中国大陆 / 薛晓路
- 导演:薛晓路
- 国家/地区:中国大陆
- 时长:139分钟
- 语言/字幕:汉语普通话
- 年代:2019
- 更新时间:2023-09-14 15:25:02
- 详细介绍:一通深夜来电,打破了澳洲华人职员马珂(雷佳音 饰)的平静生活。消失多年的前女友周雯(汤唯 饰)突然出现、神秘杀手接踵而至。面对层层追杀,马珂带…
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12月1日刁亦男导演电影《南方车站的聚会》在北京举行首映礼,这部影片此前曾入围多个国际电影节重量级奖项,更是人气颇高的男主角胡歌几年来不多的大银幕作品,因此备受关注。与以往的电影首映礼不同,《南方车站的聚会》有一个环节颇为亮眼,那就是首映礼当天众主创一起在快手平台来了个直播首秀。网友立即被燃炸,纷纷拥进直播间和主创交流。直播也迅速登上了微博热搜第一名。毕竟胡歌、桂纶镁、廖凡等一众主演可是连综艺节目都很少参加。
首映礼当晚8点,趁电影映后见面会的间隙,《南方车站的聚会》导演刁亦男携主演胡歌、桂纶镁、万茜空降快手热门主播球球的直播间,和全国亿万影迷隔着手机屏幕交流,电影和主创的超高人气创造了1500万以上的曝光量,共有超过500万人观看,几万张优惠影票全部售罄,瞬间冲上微博热搜第一的成绩,这是一场快稳准的联动反应。无独有偶,前些天电影《受益人》主演大鹏、柳岩也是登陆了直播间与影迷互动并进行直播抢购预售票权,而后续《吹哨人》等电影看到了直播对电影票立竿见影的营销成绩,也跟进了这种形式。这一新颖的售票方式不仅触动众多电影从业者及传统电商,也真正的显示了电影营销新途径的威力。
《南方车站的聚会》的直播活动是由北京剧头科技文化有限公司主办,并与天天影业、快手、椰子传媒战略合作共同实现的。这是他们正在发起、打造的以影视为核心的变现新生态。这不仅仅是一种新的宣发模式,同时也是影片、明星、kol、平台、产品互惠互利的一场联动狂欢:首先传统的宣发模式阵线长、投资大、不好量化,在社交平台盛行、流量如此集中的今天,影视人不得不转变思维思考新的行之有效的宣发模式。在这场活动中显然宣发的目的不仅被最大化,还带来了最直接的可观的票房销售。其次,对于流量平台和网红,这也是一次深耕内容的尝试,靠博眼球的段子总有乏力的一天,快速增长的流量也总有长不动的一天,把扎实的内容装进优质的平台才能实现共赢。最后,在产品环节,传统的销售模式已经逐渐被打破,这一场活动没有明星代言却有明星助阵,巨大的流量下品牌方纷纷选择把价格给到全网最低冲击销量。对于用户来说,看明星看网红,能和他们直接互动交流,同时还能抢最优惠的电影票买最划算的产品,何乐而不为。
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