明星后援会集体入驻YY直播开创饭圈打投新模式
时间:2020-06-18 15:02:00阅读:91216次来源:酷客影院 1/6
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从日常的微博签到打榜,到青春有你x肯德基、芒果TV线上打榜等花样百出的联动打榜活动,随着明星应援文化的高速发展,饭圈各种打投形式已是层出不穷。近日,多家明星后援会集体入驻YY直播,共同参与创意直播应援活动《专宠你·放肆爱》,上演了丰富的直播内容和明星打投的全新玩法。
本次活动自5月27日开始,连淮伟、李子璇、钱正昊、任豪、王晨艺、徐明浩、杨桐等七家新生代偶像后援会接连开启直播,向广大粉丝们展示出各式各样的新奇活动。从侃侃而谈自己的入坑史、自己遇到的粉圈故事,再到英语韩语教学、游戏直播、Photoshop教学、手绘漫画教学、云旅游、美妆直播、吃播、直播带货后援会周边等新颖的直播内容,连续两周的精彩活动可谓亮点满满,让粉丝们直呼:“这课表内容还挺丰富,终于有机会再上网课了”“网课上起来”。也正是通过直播,我们才得以首次看到这些普普通通的粉丝,平时为支持爱豆所做的种种努力。
事实上,后援会直播相比于明星直播,有趣程度也可谓是不遑多让。此前李子璇全球后援会向粉丝提供了一份详细的“直播日程表”,之后各位后援会成员轮流上阵,不仅有精致的板绘教学、手书创作历程展示让直播内容更具意义,在六一儿童节期间,线上云K歌、读书分享会等节目则是进一步拉近了主播和观众的距离,让普通观众也有机会了解到这群应援粉丝的精彩日常。即使是在爱豆不营业的时间里,《专宠你·放肆爱》活动也通过直播的形式,进一步刺激了后援会粉丝间的取长补短和相互进步。再加上YY直播此次拿出的丰厚的奖金,更是无形中促进了后援会主播们为观众带来更多的高质量的直播内容。
相比以往签到、刷数据的打投活动,后援会入驻YY直播,用最潮的方式玩转打投。后援会们也通过趣味直播玩转了明星打投,在直播平台不仅输出了更多爱豆内容也得到了更多应援奖励,不仅开创了饭圈打投的新流行趋势,还打通了直播与饭圈文化的深度探索。
作为国内泛娱乐直播的引领者,YY直播也积极探索明星常态化直播,目前大张伟、张远、摩登兄弟、曾一鸣等明星都已长期固定直播。YY直播还和乐华娱乐达成战略合作,为近20位艺人专门开设宠粉频道。最新,YY直播先后打造了“爱豆周五见”、“YY真LIVE”、“歌手再出发”等明星直播IP活动。同时,YY直播也吸引了汪苏泷、陈楚生、霍尊、杨迪、王晨艺、隔壁老樊、白举纲、王以太等明星单次开播。
主流明星扎堆YY直播之后,后援会也看到YY直播这一聚集了明星势能的新打投阵地。未来,随着更多明星和后援会入驻YY直播,饭圈文化也将凭借直播创新出更多应援方式,进一步拉近粉丝与偶像间的距离。
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